Colton Brown: Building Judo in the United States
Colton Brown, a two-time Olympian and one of the most respected figures in American Judo, has successfully transitioned from an elite competitor to a leader in the sport. With a thriving dojo of nearly 400 students, multiple coaching roles, and a deep passion for Judo, Brown is not only growing the sport but also setting a new standard for how it can be run as a successful business.
From Athlete to Coach and Business Owner
After retiring from competition in 2021, Brown quickly found his calling in coaching. What started as a necessity during the post-pandemic period—offering private lessons to stay financially afloat—soon became a full-fledged passion. "I changed my life from being selfish to selfless," Brown explains. "I realized how much I enjoyed helping others accomplish their goals through Judo."
In February 2022, he opened his own dojo, quickly expanding due to its overwhelming success. Within a year, he took over an adjacent laundromat space to accommodate the growing number of students. His training center now offers Judo, Brazilian Jiu-Jitsu, MMA, and kickboxing, catering to both recreational practitioners and elite competitors. "Our goal is to introduce as many people as possible to Judo and create a positive impact through martial arts," he says.
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A Model for Growth and Retention
One of the most remarkable aspects of Brown’s dojo is its balance between adult and youth participation. "Since the beginning, our student base has been split evenly between kids and adults," he notes. Unlike many dojos that cater primarily to one demographic, Brown's model ensures steady growth and a sense of community.
Retention is another major focus. While many martial arts businesses spend heavily on marketing, Brown prioritizes making every class a valuable experience. "Every student who walks in should feel important. If they get what they need out of class, they'll keep coming back."
Balancing Competition and Hobbyists
One of the long-standing debates in Judo is how to manage competitive athletes alongside hobbyists. Brown rejects the idea that competitors and casual practitioners need to be completely separated. "If you put a bunch of white belts in a class by themselves, it’s a recipe for injuries. Instead, I mix levels strategically, ensuring beginners train with experienced partners so they develop good habits safely."
While he offers specialized competition classes, the majority of his training integrates all levels. This creates an inclusive atmosphere where advanced students mentor newer ones, reinforcing the community-driven nature of his dojo.
Safety and Training Structure
A key element of Brown’s success is his emphasis on safety. His dojo implements strict policies to ensure students stay injury-free. "White belts don’t do randori with other white belts," he explains. "They have to train with higher belts who can guide them."
Additionally, he restricts dangerous techniques for lower-ranked students. "No tani-otoshi under green belt. Too many people baseball slide into knees, and that’s how injuries happen." His policies are designed to protect students while still allowing them to develop their Judo in a controlled setting.
Expanding Beyond His Own Dojo
While Brown’s immediate focus is on continuing to grow his dojo, his long-term vision extends beyond his own walls. "I want to provide opportunities for the next generation of instructors. I see a future where I can help my students open their own dojos, giving them a blueprint for success while expanding Judo across the country."
Unlike some gym owners who fear competition, Brown embraces it. "If someone opens a school nearby, great. It means more people are being introduced to Judo. If I keep improving my product, there’s no reason to worry."
Coaching on the International Stage
In addition to running his dojo, Brown serves as one of USA Judo’s primary international coaches. Having competed for years with little to no coaching support, he understands the challenges that athletes face on the circuit. "I don’t just show up to coach at tournaments; I stay for training camps. That way, I can actually help the athletes improve."
His commitment to working with American athletes at an international level is driven by his own experiences. "I competed in major tournaments with no coach in my corner, figuring things out alone. I don’t want the next generation to go through that."
The Future of Judo in the U.S.
Brown’s approach—combining elite coaching, community-building, and business savvy—is shaping a new path for Judo in the United States. "I want people to see that this isn’t just a hobby; it can be a real career. If Jiu-Jitsu can do it, why can’t Judo?"
His success serves as a model for other instructors, demonstrating that with the right structure, dedication, and mindset, Judo schools can thrive. "If you believe in your product and your program, there’s no limit to how far you can go."
For those interested in training with Brown or learning more about his programs, follow him on Instagram at @cbrown90kg__ or visit the Colton Brown Training Center.
With leaders like him pushing the sport forward, the future of Judo in the U.S. looks brighter than ever.
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